Updated
on: 8th Aug, 2025
Thank
you for playing our games! This Privacy Policy describes:
· The ways we collect personal data about you and why we do
so
· How we use your personal data, and
· The choices you have about your personal data.
This
Privacy Policy applies to Game
Lab’s games, websites and
related services, which we here collectively call the Service. We may
periodically update this Privacy Policy by posting a new version on Game
Lab Website. If we make any material changes, we will notify you by
posting a notice in the Service prior to the change becoming effective. Your
continued use of the Service after the effective date will be subject to the
new Privacy Policy.
If
you have questions about data protection, or if you have any requests for
resolving issues with your personal data, we encourage you to primarily contact
us through the game so we can reply to you more quickly.
Name
of the controller: Game Lab Limited
Email: privacy@fw.gamespark.net
· Contact information (such as name and email address)
· Player name and password
· Profile information (such as profile photo)
· Your messages to the Service (such as chat logs and
player support tickets)
· Other data you choose to give us (such as data to
identify a lost account)
· Data about your account and game progress
· Your IP address and mobile device identifiers (such as
your device ID, advertising ID, MAC address, IMEI)
· Data about your device, such as device name and operating
system, browser type and language
· Data we collect with cookies and similar technologies
(see more below)
· General location data
· Precise geo-location data (GPS, with your consent)
· Data about your use of the Service, such as gameplay data
and your interactions with other players inside the Service
In
most cases, we also create a Game Lab-specific ID for you when you use the
Service.
· Data we receive if you link a third
party tool with the Service (such as Facebook, WeChat or Google)
· Demographic data (such as to determine the coarse
location of your IP address)
· Data to fight fraud (such as refund abuse in games or
click fraud in advertising)
· Data from platforms that the games run on (such as to
verify payment)
· Data for advertising and analytics purposes, so we can
provide you a better Service
To
perform the contract, we process data necessary to
· Create accounts and allow you to play our games and use
our Service
· Operate the Service
· Verify and confirm payments
· Provide and deliver products and services you request
· Send you Service-related communications
To
provide a great Service to our players, we have a legitimate interest to
collect and process necessary data to
· Update and develop player profiles
· Develop and improve the Service and player experience
· Manage our relationship with you
· Provide social features as part of the Service
· Customize your Service experience
· Respond to your comments and questions and provide player
support
· Provide you Game Lab offers in the Service as
well as in other websites and services, and by email
· Send you related information, such as updates, security
alerts, and support messages
· Enable you to communicate with other players
To
show you personalized advertisements in the Service as well as in other
websites and services (including email) we have a legitimate interest to
process necessary data to
· Track the content you access in connection with the
Service and your online behavior
· Deliver, target and improve our advertising and the
Service
For
information on how to opt-out from personalized advertisements, see section
'Your rights and options' below.
Ensuring
a level playing field in the Service is a top priority for us. For more
information on our acceptable use policy, see the Game Lab Terms of Service.
In
order to keep the Service and its social features safe and fair, to fight fraud
and ensure acceptable use otherwise, we have a legitimate interest to process
necessary data to
· Analyze and monitor use of the Service and its social
features
· Moderate chats either automatically or manually
· Take action against fraudulent or misbehaving players
In
all of the above cases and purposes, we may analyze, profile and segment all
collected data.
With
your consent, we may process your data for additional purposes, such as using
your GPS location to show you local events.
Apart
from Game Lab, your data can be accessed by others in the following
situations:
Social
features are a core component of our games. Other players and users may, for
example, see your profile data, in-game activities and read the messages you
have posted.
Game
Lab has partners to perform services for us. These partners process your
data only at and according to Game Lab´s instructions to provide the
Service, such as hosting, player support, advertising, analytics and fraud
prevention.
In
order to combat fraud and illegal activity, we may exchange data with other
companies and organizations and provide it to public authorities in response to
lawful requests.
We
may also disclose your data based on your consent, to comply with the law or to
protect the rights, property or safety of us, our players or others.
The
Service includes features from our partners, such as social media interaction
tools and in-game advertising. These partners may access your data and operate
under their own privacy policies. We encourage you to check their privacy
policies to learn more about their data processing practices.
Our
Service is global by nature and your data can therefore be transferred to
anywhere in the world. Because different countries may have different data
protection laws than your own country, we take steps to ensure adequate
safeguards are in place to protect your data as explained in this Policy.
Adequate safeguards that our partners may use include standard contractual
clauses approved by HongKong laws.
You
may opt-out of receiving promotional communications, such as marketing emails
from us by following the instructions in such communications.
You
can opt-out of interest-based advertising on mobile applications by checking
the privacy settings of your Android or iOS device and selecting "limit ad
tracking" (Apple iOS) or "opt-out of interest based
ads" (Android).
For
personalized in-game offers opt-out, you can use the options provided in the
game settings.
If
there is a change to your personal information, or you no longer desire our
Service, you may edit, update, or delete the data by making the change within
your account settings in the game, by contacting the Support team’s email (can
also be found in our products) or by contacting us at privacy@fw.gamespark.net
. We will provide you a copy of your personal information in an
electronic format upon request.
You
also have the right to correct your data, have your data deleted, object how we
use or share your data, and restrict how we use or share your data. You can
always withdraw your consent, for example by turning off GPS location sharing
in your mobile device settings.
Like
most online services, we and our partners use cookies and similar technologies
to provide and personalize the Service, analyse use,
target advertisements and prevent fraud. You can disable cookies in your
browser settings, but some parts of the Service may then not function properly.
In
order to help ensure a secure and safe player experience, we are continuously
developing and implementing administrative, technical and physical security
measures to protect your data from unauthorized access or against loss, misuse
or alteration.
We
retain your data for as long as your account is active or as needed to provide
you the Service. We will for example periodically de-identify unused game
accounts and we regularly review and de-identify unnecessary data. Note that if
you ask us to remove your personal data, we will retain your data as necessary
for our legitimate business interests, such as to comply with our legal
obligations, resolve disputes, and enforce our agreements.